Updating the Charles Shaw Wall Sign: Sign Goddess Sunday


This is the bright new updated Charles Shaw sign requested by our Regional, replacing the 2007 sign I made shortly after our store opened.


Old sign here and still one of my favorites.


It started with a little idea sketch. My Captain wanted a bright more substantial sign filling up a larger area.


The sketch grew a little bigger and more complex. He liked it.


Next was figuring out the sizing of all the pieces from a grid over the sketch and putting them together accurately in my teeny art nook.  I used our clear trash bags flat to make the pattern template for the pieces. The base piece is an old endcap blackboard, all the other pieces are foamcore. Everything was gessoed first then painted with acrylics.


Brilliantly installed by my Sign Team Six partner Caleb.



Elements of the old sign: Charles Schwab, That wine everybody’s talking about etc. were added on hibiscus flowers.

I’ve been refreshing several big signs in our store Trader Joe’s #280 in Henderson, Nevada and there’s always fun projects I’d like to share on Sign Goddess Sunday.  Thanks so much for stopping by!


Pam Tanzey – Sign Goddess

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1 Response to Updating the Charles Shaw Wall Sign: Sign Goddess Sunday

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