Trader Joe’s Sign Artist

I’ve been a Trader Joe’s Sign Artist since my store, Anthem #280, opened five years ago. It was a big change for me. I’d been a freelance illustrator working out of my home for over twenty years.

I do the big signs and the Blackboard endcap signs. There are two sizes. The large ends are 2′ x 5′ the small ends are 2′ x 3′.

This is one of my early signs. Here’s another:

These interior boards are always on display describing what Trader Joe’s is all about.

The product endcaps are always changing. We are getting ready for a flyer now. I keep a library of boards with art and prices so they can be changed out easily. I paint out the old information and paint in the new. Here is one of my favorites.

This was the introduction to the Poker Playing Chickens, here is a more recent version. How they’ve evolved.

Each time I use it I add a new element, and colors of the product and maybe another ace of hearts!

Thanks for lookin’

Pam Tanzey, Sign Goddess